Ecommerce Sales & Marketing Manager (m/f/d)

Starting date



Remote / hybrid (Bodenheim)

Employment type


Who are we?

We are Vinokilo.

We are a growing team on a mission to make secondhand fashion more desirable than new, fast fashion. Why? Because we believe fashion should be stylish and sustainable. 

We are based in Bodenheim, a beautiful town in the middle of wine country, 12 km south of downtown Mainz on the edge of the Frankfurt Rhine-Main Region. Our proximity to the airport and our central European location makes us open to the world.

The impact you will create on Vinokilo

As Ecommerce Sales & Marketing Manager (m/f/d) you will join our newly formed ecommerce team to help us build the largest secondhand fashion online store in the world. This may seem like a wild statement but it’s more realistic with you on board because: 

  • You will understand our current customers and their wants and needs.
  • You will understand our potential customer, where they are, what they’re looking for, the barriers holding them back from becoming customers, their needs, their dreams and, most importantly, their buying decisions.
  • You will share your learnings with us to improve our offerings.
  • You will help us educate customers and potential customers on second hand fashion and sustainability.
  • You will strategize with us to create challenging, yet achievable goals.
  • You will plan and execute marketing campaigns. You will test, learn and iterate.
  • You will challenge us and our beliefs where necessary.
  • We will constantly improve and push forward as a company based on your reports on learnings you have gained through tracking and analysis. 
  • Report to our Director of Ecommerce
  • You will help us grow the Ecommerce team

What we need you to have

  • English fluency (the team is international)
  • 2-4 (or more) years experience in digital marketing / Ecommerce
  • Knowledge and working experience with Shopify
  • Strong analytical skills and a results-driven mindset
  • Creative ideas
  • Focus on acquisition, conversion and retention metrics across all digital channels
  • Experience with paid marketing campaigns and ability to coordinate our performance marketing agency 
  • Ability to create Newsletter Marketing campaigns and journeys (e.g. using Klaviyo)
  • (Ideally) first experience in Affiliate-Marketing (e.g. using adcell or another network)

NB: We know lots of people, especially women and minorities, do not apply for roles unless they hit all the requirements listed in Job Descriptions — these are normally wish lists. We’ve tried to simplify this list into what we actually NEED you to have and what would be nice. Either way, if you feel this is your perfect role, we want to hear from you.

We would be excited if you have

  • Experience in (vintage) clothing and Ecommerce sales
  • Excellent writing skills
  • Some kind of coding experience – whether HTML, some scripting experience like Python or data management language like SQL

What we bring to the table

Vinokilo offers the opportunity to work with a vibrant and diverse group of people, building a product we all deeply care about, in addition to:

  • Learning and Growth: We focus on the growth of each individual and support workshops to improve our employees’ qualifications and enhance their journey with us.
  • Wellbeing: We like to outsource our meetings and, whenever possible, enrich them with a balanced breakfast. The train station is approx. a 5-minute walk away. If you have a car, you can also benefit from our free parking spaces.
  • Work-Life-Balance: We offer flexible working (based on your team) and our office is dog-friendly!
  • Sustainability: Need new clothes? Profit from our vintage stock with your staff discount and our Shared Wardrobe.
  • Fun: We love to celebrate our successes at Vinokilo with amazing winter and summer parties.

Vinokilo is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Curious? This is your chance!

Please send us a cover letter, video, or any other medium explaining why you want to join us. Just send everything to, we are looking forward to hearing from you!